A motion design project developed for the 30th-anniversary campaign of Verbraucherzentrale Südtirol.
This project grew out of the intersection of live-action shooting, visual design, and advanced post-production.
The idea was to build institutional communication that felt authoritative, contemporary, and visually memorable at the same time. The entire campaign was therefore structured around a distinctive graphic element: an animated green ribbon that moves through titles, people, and transitions, creating continuity and a recognizable visual identity.
Location
Bolzano, South Tyrol, Italy
Role
Director of photography on set, lighting design for rotoscoping, visual supervision of the footage, rotoscoping, compositing, and motion design.
Result
A video campaign delivered in multiple formats, designed to celebrate the organization’s 30th anniversary with a clear, elegant, and recognizable visual language.
Motion design was not treated as a post-production layer only, but as an integral part of the visual construction from the beginning — from lighting decisions on set to the final animation.