Role
Motion Designer / Broadcast Graphic Designer — adaptation of the Eurovision 2023 brand book, motion system, animation and on-air packaging.
Project goal
Broadcast graphics for “Eurovision 2023 Diaries”, created as an adaptation of the official Eurovision 2023 visual identity. The task was not to redesign the brand, but to translate its existing graphic vocabulary into a motion language suitable for a recurring television format. The objective was to create a visual language that reads immediately on television, has a clear personality and can be repeated across episodes without becoming visually monotonous.
Creative and technical approach
The characteristic colour palette, layered heart forms and rhythmic shapes were reorganised, animated and timed for on-air use. The result preserves the recognisable Eurovision identity while giving the programme its own pace and structure — an example of working creatively inside a strong international brand system without losing consistency.
The sequence was treated as a modular on-air system rather than a one-off animation. Timing, transitions, typography and graphic elements were designed to remain recognisable across recurring programme situations, promos and different content lengths.
Result
A coherent recurring package that feels unmistakably connected to Eurovision 2023 while functioning as its own programme identity. The result shows how a strict international brand book can be translated into lively television motion without losing consistency.