Role
Motion Designer / Broadcast Graphic Designer — visual refresh, 3D design, animation and on-air packaging.
Project goal
A refreshed visual identity for a children’s version of the long-running Ukrainian television programme “Folk Music”. The aim was to keep the connection with a familiar folk-music format while giving it a brighter, more contemporary television language for a younger audience. The objective was to create a visual language that reads immediately on television, has a clear personality and can be repeated across episodes without becoming visually monotonous.
Creative and technical approach
Playful 3D forms, colourful typography and transparent materials create a light, energetic world that feels closer to toys and stage objects than to traditional folk ornament. The motion design turns those elements into a lively opener that respects the programme’s roots while clearly signalling a new generation of viewers.
The sequence was treated as a modular on-air system rather than a one-off animation. Timing, transitions, typography and graphic elements were designed to remain recognisable across recurring programme situations, promos and different content lengths.
Result
A refreshed family-friendly identity that respects the heritage of a long-running programme while giving it a lighter, more contemporary television presence. The result combines familiarity with a new visual energy suitable for younger viewers.