Role
Motion Designer / Broadcast Graphic Designer — concept, art direction, visual system, animation, and template development.
Project goal
Create an on-air identity for a channel living between music culture and fashion editorial. The package had to feel stylish and contemporary, but it also had to solve a very practical television problem: schedules, promos, programme information, and short editorial messages all needed to belong to the same visual world and remain readable over constantly changing footage.
Creative and technical approach
The system is built around a strong typographic hierarchy and a modular grid. Signal words such as NOW, NEXT, and COMING UP become part of the channel personality rather than purely functional labels. Large colour fields, editorial crops, compact information cards, and restrained graphic accents allow footage to stay dominant while the identity remains unmistakable.
The design was developed as a family of reusable broadcast elements rather than a single opener. Different layouts can be recombined for continuity, promos, schedules, lower and upper thirds, bugs, and transitions without losing rhythm or recognisability.
Result
A flexible broadcast identity with the confidence of fashion editorial and the speed of music television — visually distinctive enough to brand the channel, yet structured enough to support everyday on-air production.