Role
Motion Designer / Broadcast Graphic Designer — brand adaptation, motion toolkit, footage integration and compositing.
Project goal
Part II of the Suspilne channel rebranding explores how the broadcaster’s refreshed identity can live in motion across real programme imagery. The system uses bold circular geometry, yellow colour fields and clean typography as flexible elements that can frame, reveal and connect footage. The objective was to create a visual language that reads immediately on television, has a clear personality and can be repeated across episodes without becoming visually monotonous.
Creative and technical approach
The focus was on building a recognisable motion language rather than a collection of isolated effects. Repeated shapes and transitions create continuity between different content types, helping the identity remain consistent across broadcast applications while leaving enough space for the programme itself.
The sequence was treated as a modular on-air system rather than a one-off animation. Timing, transitions, typography and graphic elements were designed to remain recognisable across recurring programme situations, promos and different content lengths.
Result
A second, more content-driven layer of the Suspilne rebranding, showing how the same identity can frame real footage and remain coherent across changing programme material. The result expands the brand from a graphic system into a practical everyday broadcast toolkit.